For Fresh’s Ramadan campaign, we developed an interactive digital experience designed to drive audience participation, increase engagement, and direct traffic to a dedicated landing page.

The campaign revolved around 8 riddles, 8 products, and 8 grooms, released throughout the month of Ramadan. Audiences were invited to solve a series of engaging challenges, uncover product clues, and follow the journey of the grooms as they competed for exciting prizes. Each interaction encouraged users to visit the landing page, creating a seamless bridge between social engagement and campaign participation.

MAIN COPY

CASE STUDY

DIGITAL SAMPLE

By combining storytelling, gamification, and product-focused content, the campaign successfully maintained audience interest throughout Ramadan, boosted engagement across digital platforms, and generated consistent traffic to the campaign’s online destination.