CONCEPT 

Domty Cheese aimed to widen its target audience to include men across all age groups in Egyptian society— and football was the perfect entry point. By partnering with well-known stars from Egypt’s most beloved club, Al Ahly, we successfully sparked buzz and captured the attention of this broader demographic.

Digital Fledge:

To support the main copy, we created a digital jingle styled as a football chant, using iconic commentator phrases to playfully “commentate” on the cheese.