CONCEPT

We wanted to announce SouthMed to the world as the perfect investment destination and haven on the Egyptian North Coast — and who better to represent that than Sylvester Stallone. A trusted global icon and devoted family man, he reflects the kind of investor seeking value, comfort, and exceptional amenities. Through him, we showcase what makes SouthMed truly different: smart investment meets elevated coastal living.

RESULTS

This campaign drove a record-breaking 1 trillion EGP in revenue, setting a new benchmark for market impact and performance.