CONCEPT 

Banan by Talaat Mostafa is the first gated community of its kind to launch in KSA, setting a new benchmark for integrated living. We aimed to amplify this milestone by building on the central campaign message and using influencers to highlight the compound’s key pillars. Each digital tactical asset reflected a different dimension— security, luxury, convenience, lifestyle, and exclusivity—allowing every audience segment to see themselves inside Banan’s unique world

Digital Fledge: